What is digital presence?
Digital presence covers everything that your current and potential customers can discover about your business on the internet. It is the way of showing your business online. You can create and generate digital presence, through your website, social media platforms and other digital sources.
Only 10 years ago you could create digital presence by just creating a website. Things have changed since the number of internet users has increased drastically. So, it is becoming more and more challenging to boost and preserve your online presence. Here are simple tools to help you and your business with effective digital presence:
Website Optimisation
Surprisingly, high number of small and medium size businesses don’t have a website. The main reason for this is the wrong perception about website creation. Most of the owners of small businesses are under the impression that creating a website requires lot of resources and it’s not worth their time. It is true, website optimisation demands attention and certain expertise, but there are various IT companies that offer full website development services. You can create high-quality, yet affordable website for your business. Outsourcing this service will save your time and guarantee efficient delivery.
Using Social Media
Through social media you can reach your customers easily and effectively. There are various social media websites that can connect your business with millions of people: Facebook, LinkedIn, Twitter, Instagram, Pinterest and etc. First of all, choose the social media platforms carefully. Identify your target audience and research which platforms they mostly use. Creating a presence on correct social media platforms can be very rewarding, but at the same time choosing wrong platforms can be damaging for your brand.
If you want to reach many potential customers through social media, you need to create a strategy, content calendar and monitor the data consistently. Stay active, analyse outcomes and you will see how much impact social media has on your digital presence.
Business Listings
It is essential to boost your listings on various search engines across internet. The best wat to do this is Search Engine Optimization. Additionally, you can improve your listings on the following websites: Yelp, Google My Business, Bing Places for Business, Facebook and etc. You can list and claim your business on these platforms. You can also respond to reviews, share news and manage locations.
Digital Advertising
Digital Marketing is the key to your success. Everything that you for your business using digital platforms is digital advertising, but to me more precise there are 4 main examples:
- Search Engine Marketing
- Social Media Advertising
- E-mail Marketing
- Display Advertising
Each and every one of them can be used for the benefit of your business and they contribute to the improvement of overall digital presence.
All of these ways are more diverse and all the wonders of digital presence can not be covered in one article. But if you follow these steps accordingly, you will have solid foundation for online presence improvement.
To find out more, how you can utilise digital world and expand your business, check out our Digital Marketing Services.
