UI/UX Design

UI - User Interface

The user interface is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. UI designers create the look and feel of an application’s user interface which is important for a website to succeed.

They’re concerned with aesthetics and it’s up to them to make sure the application’s interface is attractive, visually-stimulating and themed appropriately to match the purpose and/or personality of the app. We at Thor Solutions make sure every single visual element feels united, both aesthetically, and in purpose.

UX - User Experience

A user’s experience of the app is determined by how they interact with it. User experience is determined by how easy or difficult it is to interact with the user interface elements that the UI designers have created.

UX designers will create wireframe rendering of their interface interactions and get user feedback. They’ll integrate this into their designs. It’s important for UX designers to have a holistic understanding of how users prefer to interact with their applications.

HOW WE DO IT

A UX designer decides how the user interface works while the UI designer decides how the user interface looks. This is a very collaborative process, and the two of our design teams tend to work closely together.

As the UX team is working out the flow of the app, how all of the buttons navigate you through your tasks, and how the interface efficiently serves up the information user’s need, the UI team is working on how all of these interface elements will appear on screen. 

There is constant communication and collaboration between our UI and UX designers to assure that the final user interface looks as good as it can, while also operating efficiently and intuitively.

Research & Competitor Analysis

Before we even ask for your brand guidelines or content, research and strategy must be done to ensure you appeal to your target market & stand out from your competitors. Remember, your website is for its users—not for you!

User flow and wireframes

Your website is an extension of your brand— that means the colors, typography, photography, and importantly, the message all remain consistent. This helps clients easily recognize and differentiate you from your competitors.

Mock-ups

It’s crucial your website looks, and functions perfectly across today’s wide range of device sizes and types. This starts with “responsive” design that automatically adapts to the users device, ensuring your website is easy to navigate in any environment.

Visual Design

SEO is an ongoing effort to help you attract highly-targeted traffic to your site through improving your search results rankings. It takes a wide variety of techniques and understanding of your market to get the results you are after.

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