There are almost 2 billion websites online, and if your business’ website isn’t one of them, it needs to be.
A poorly designed website creates a lack of trust. Not only do you need a website, but you need a well-designed website that offers a great user experience.
A big part of your website is the business URL. You will be promoting, saying, writing and typing this URL for years to come. Taking the time to put thought into the best domain name for your site is important.
Continue reading this article to learn six tips that will help you choose the right URL for your business.
You Don’t Want to Have to Change Your Business URL
Having to change your business URL can cause a lot of inconveniences. Any rankings you started to get through the site will no longer be valid. Though you can transfer website files, migrating websites is a major hassle.
How Does a Website Work?
Your website is made up of files. These files are your pages and posts. You need a website hosting provider to serve these files to your visitors.
Your website could be made up of one page to hundreds or even thousands of pages. Depending on your hosting company and your plan, you could service thousands of visitors on your website, but not without a domain.
Your website domain allows people to navigate to the information on your site easily. You “point” your domain to your web files by using domain name servers.
1. Easy to Remember
If your domain name isn’t easy to remember, people will never type it into their browser. While more people prefer using apps over websites, websites still hold a front and centre space. People will still type in your website name if they can remember it.
2. Short Domain
A shorter domain name is easier to remember, and it is also easier to type. If you say the domain, people are more likely to be able to write it down or put it in their phone notes when it is short.
3. Protect Your Brand
If you don’t own your company name’s URL, anyone can buy that domain and put whatever they want on it. You want to not only get one or two extensions, but you should buy as many extensions with your website URL as possible. Purchasing all of your company’s name URLs will allow you to keep people from accidentally navigating to a site that is not yours.
4. Use Location Word If Applicable
If you are a local business, use a local word in your domain name. If you are a lawyer in Delhi, then you might have a domain that has “lawyer and the city name in it. Not only will it be easy to remember but it shows search engines that your website is local.
5. Do Research
Research what domains in your industry are the most popular. You don’t want to be a spin-off of another business. You want to be unique.
While you want to be unique, you can learn from the companies that are doing really well. See what type of domains are ranking in the search engines that are within your industry. Some industries do very well with cute and fun names, and other industries require professional names.
6. Don’t Use Hyphens
Using hyphens isn’t usually a good practice. Try to keep your domain name short with no hyphens.
Securing Your Online Real Estate
When you choose a URL, make sure the company you purchase your domain name through has quality support. If you come across any challenges, you want to work with a helpful company.
Think of your domain and website as your online real estate. No one else can occupy that same space on the internet.
Your Domain is a Part of Your Overall Digital Marketing Strategy
Everything that you do pivots around your website. People will see your website name on every page or post they visit. If you are using inbound marketing tactics, even more people will see your website.
What Is Inbound Marketing?
Inbound marketing is anything that attracts people to do business with your company. Content marketing is the main strategy for companies that are doing inbound marketing.
Content marketing funnels everyone back to your website. Even if you create content off of your website, the goal is to get people to come back to your site. Keep this in mind when you are choosing your website domain.
When you are creating content for your website, you might write whitepapers, create infographics, articles, do case studies and more. Again, all of these things are hosted on your website. Your website is a crucial part of your online success so if you haven’t gotten a domain yet, get one now.
What Else Do I Need for My Website?
After you have your domain name, you might be wondering what you need to do next. After you have your domain name, you need to secure your website hosting. Your domain register often has a hosting option available.
Before you get started with your hosting, make sure you pick a package that is big enough to serve your website visitors. If your website is just getting started, you may be fine with a shared hosting plan. If you expect your website to get hundreds or thousands of visitors soon, you need to look into options like a virtual private server.
Once you have your hosting set up, your website is ready to welcome visitors.
Creating a Great User Experience for Your Website Visitors
Your business URL is a big part of your user experience. Any time your visitors want to come to your website, they need to remember it. Using the above tips to pick out the best domain will make their experience an enjoyable one.
Are you ready to get your perfect domain? Get in touch with us and we will get you started!