Thor Solutions

Why Influencer Marketing Works

In 2020, Influencer marketing was worth more than nine billion dollars. It is now expected to grow beyond thirteen billion dollars. Showing you that it is here to stay and only growing stronger. Influencer marketing is a form of worth-of-mouth or online marketing using social media platforms and influencers who share content to promote products or services for companies with similar target audiences.

The goal is to influence their audience to increase their conversions, usually in increased sales, traffic, or engagement. Instagram, YouTube, and TikTok are currently the top three social media platforms used by many influencers and companies worldwide to market their products, services, or ideas.

Here are the main reasons why influencer marketing works and why it is so beneficial to your brand:

Influencers Build Trust and Establish Creditability

Not only can influencers help you find your target audience more easily, but they can also help you connect and engage with them. An influencer has an audience because they have similar interests to them and appreciates their opinion.

Meaning the influencer already has established trust and credibility. When they partner with a company, that trust and credibility often transfer over. Without these two factors, you canít expect to make a sale or increase your conversions. Customers need validity in exchange for their time and revenue.

Influencers Create Engagement and Long-Lasting Relationships

Along with trust comes needed engagement. What kind of engagement you need is up to you and your business goals? For many, that includes more likes, comments, shares, and clicks to their websites to make a sale and increase their revenue or exposure hopefully. Not only do they increase your engagement rate, the relationship is more personal too. Meaning they can form deeper and stronger relationships, further increasing the trust and loyalty to your brand.

Influencers Expose You to Larger and More Loyal Audiences

Establishing a relationship with several different influencers allows you to get in front of more people with the same target audience as yours, especially when comparing it to traditional online ads. In addition, your target audience is less likely to skip over it when an influencer is involved as it humanizes your brand.

As you can see, if you haven’t added influencers to your marketing strategy yet, then you are likely missing out. In fact, according to a Mediakix survey conducted in 2019, nearly 17% of companies use or will use half of their marketing budget on influencers alone. While that is a small percentage, many companies reported in the same year that they want to significantly increase their influencer budgets to keep up with the current demand for social media content. They believe influencer marketing is paramount to their success now and in the future.

MORE ARTICLES

General

The future of technology and how to stay ahead of the curve

Technology is changing the world at an unprecedented rate. As technology continues to advance, understanding of current trends and staying …

Read More →
General

8 Tips For Content Writing That Drives Traffic To Your Website

Writing content that can draw in traffic to your website is an essential part of succeeding online. But what makes …

Read More →
General

Web Hosting 101 – Demystifying hosting options

What is web hosting? Web hosting is a service that enables clients to publish and maintain their own websites, with …

Read More →
General

The importance of Website Maintenance

Website Maintenance or as we call it – Care Plans, are required to ensure that you are making the most …

Read More →

CONTACT

TALK TO US

With clients across the globe, we are confident that we will be able to create a solution that works for you. Please fill in the form below and we will email you our brochure and someone from our team will get in touch with you.

DOWNLOAD

OUR BROCHURE

With clients across the globe, we are confident that we will be able to create a solution that works for you. Please fill in the form below and we will email you our brochure and someone from our team will get in touch with you.

We've received your details, and someone will get back to you shortly. In the meantime, please feel free to download our brochure.

get an estimate