Why Collaboration is Better Than Competition

If you’re still not sure about collaborating with your competition, let’s discuss the reasons collaboration is better than competition when it comes to growing your online business.

Collaboration Reduces Stress

It can be stressful to go to work each day thinking about how the competition is doing this or that better or faster than you. It can also make you second guess your offers to the point that you are frozen in fear. Instead of seeing yourself and them as competitors, see each other as complementary to each other, your stress will be reduced. It’s okay if one business makes more sales as long as you’re working together to figure out how to serve the audience.

Collaboration Lowers Costs

This is especially true when you are talking about planning large online or offline events for the customer base. If you find five or six competitors to help with the planning, organization, and running of the event, the cost will be divided among you, but the profits will end up higher too because you’ll be able to have a more significant and more in-depth event. Since you all bring different skills to the event, duties can be spread out, so no one has too much to do, so you’ll enjoy your events more too.

Collaboration Improves the Creative Process

Competition tends to slow innovation more than you think because itís hard to know what you donít know. But when you share resources with the competition, the creative process will flow faster and become more effective. Consider how scientists worked together to create a COVID-19 vaccine quickly. The research company released the virus’s genome openly, allowing anyone who thought they could produce a solution access instead of hiding it to be first to market.

Collaboration Increases Industry Brainstorming

When more people with different experiences work together to brainstorm a solution, they often become even more useful. More minds to figure out a puzzle means the puzzle will come together that much faster too.

Collaboration Improves Customers Lives

Ultimately, working together to produce solutions for your joint audience will improve your customers’ lives, which is the point of your business in the first place. Some may choose to buy from you, and some may choose to buy from the competitor, but ultimately the customer wins, and their lives are better.

Collaboration Boosts Skillsets

When you collaborate with other businesses, you’ll end up acquiring their skill set, and they yours. This can make for a huge difference in your ability to get your product to market faster because you can outsource the stuff you can’t do to them and vice versa, thus boosting the skillset of both of your businesses.

Collaboration Improves Deliverable Quality

Having another set of eyes on the result or deliverable is essential for most business owners. However, an online business owner who started from their kitchen table alone may not have access to others to observe and critique. Working with your competition in this way can improve your deliverables exponentially.

Collaboration is always better than competition, but you can still introduce fun elements of competition when you launch your newest offer by offering your collaborators a boosted affiliate percentage and by having fun sales or industry award contests amongst yourselves.

We at Thor Solutions believe in Collaboration over Competition, if you feel that we can add value to each other’s business, feel free to reach out to us at [email protected]



Why Influencer Marketing Works

In 2020, Influencer marketing was worth more than nine billion dollars. It is now expected to grow beyond thirteen billion …

Read More →

4 Reasons Why You Need To Become an Elementor Community Leader

Our Managing Director has been a Community Leader for nearly a year and we at Thor Solutions fully believe in …

Read More →

14 Ways to Work with Your Competition

Do you need ways to work with your competition? These 14 ways to work with your competition are great ways …

Read More →

Consistency Is Key for a Successful Brand Story

To be consistent, you must plan each step and path you want your story to take. Through consistency, you can …

Read More →

How Storytelling Sets Your Brand Apart from Your Competitors

Did you know that the human brain is wired or attracted to stories? This is because stories are how the …

Read More →

What we are doing to ensure continuity of our service to you during the COVID-19 pandemic

In these times of global uncertainty due to the ongoing Coronavirus (COVID-19) pandemic, we would like to share our plans …

Read More →



With clients across the globe, we are confident that we will be able to create a solution that works for you. Please fill in the form below and we will email you our brochure and someone from our team will get in touch with you.



With clients across the globe, we are confident that we will be able to create a solution that works for you. Please fill in the form below and we will email you our brochure and someone from our team will get in touch with you.

We've received your details, and someone will get back to you shortly. In the meantime, please feel free to download our brochure.

get an estimate