Google being the largest search engine in the world it dictates on how the audience interacts with websites. Recently, Google has changed its policies by taking the transmission of data on websites seriously and has thus started punishing websites which do not have an SSL certificate.
The importance of having a valid SSL certificate is that much more important as it will be crucial for their Google Search Rankings along with establishing trust with the audience as SSL is now becoming a recommended necessity.
What is an SSL Certificate and How Does it Work?
SSL certificates create an encrypted connection and establish trust.
One of the most important components of online business is creating a trusted environment where potential customers feel confident in making purchases. SSL certificates create a foundation of trust by establishing a secure connection.
Once an SSL certificate is installed on the Server, depending upon the level of security and validation you have chosen to go with either a padlock will be shown assuring the audience of a secure connection or a Green Bar adding to the level of credibility that the organisation itself has been validated rather than just the domain name. (But this comes at a significant cost)
Once installed the website will be running on on https:// instead of http:// and will at the bare minimum have a lock icon and won’t say “Not Secure” on most browsers indicating a secure connection.
Get in touch with us for a free web audit and installations of SSL certificates at competitive prices.
Note: While quite straightforward, installing SSL certificates incorrectly may lead to errors to the extent that not only your users, but even you, may be locked out of the website. Please ensure you use a trusted developer.
