Digital marketing is powerful, but it’s not as straight forward or easy as many might think. That’s why having an expert team by your side can be quite helpful. For businesses with small teams, handing it over to an agency like ours could be the top considerations for growing their business.
Why Hire an Digital Marketing Agency?
A wider range of skills
Not every company can afford to have full-time resources for things like SEOs, analytics, web developmvers, content writers or other specialists. If you choose to work with a digital marketing agency, you get access to a broad range of skills in various fields for the exact number of hours or activities you need at a particular time.
If you’re planning to roll out a product or service or need to grow your agency, you can go to an agency that will provide you with a team of professionals who are experts in different areas of marketing strategy.
Rather than having one person’s experience and expertise, you can benefit from several minds and the skills you need to launch your project. So, rather than hiring one general marketing person for your business, hiring an agency means you are hiring an entire team of digital experts.
Agencies usually work with a variety of resources in all kinds of areas, which allows you to apply the right mix of expertise to meet your goals. Let’s say you own a business and you want to hire an agency in Delhi that specializes in automation, branding, and analytics. Ideally, you’d want to find one with the industry specialty and experience to match.
Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.
Neil Patel
Lower costs
In most cases, it’s cheaper to hire an Agency like Thor Solutions to execute tasks rather than have a full-time employee, especially in cases where you have one-off requirements.
Hiring a qualified full-time specialist will take a lot of time and effort to find; and it can be more expensive than working with an external team.
According to Glassdoor, the average salary of a digital marketing manager is $123,899 per year, and of an SEO specialist is $47,752 per year.
Considering additional expenses that come with having an in-house team, like insurance, taxes, and retirement plans, the total sum rises to more than $200,000 per year.
Which, the services of a marketing firm aren’t free, there are multiple agencies that work with different budget sizes and offer various pricing models. This could include a retainer with an hourly rate, or it could be project-based.
If content is king, then conversion is queen.
John Munsell
At Thor Solutions, we offer competitive rates, get in touch with us now for a no obligation quote.
Access to industry tools and technology
Top softwares cost a lot on a regular basis and that can rack up the expenses. However, a good marketing agency comes with many of the industry’s must-have tools, so that clients can gain access to the best technology on the market within their project cost.
Let’s say you want to purchase a subscription to something like Semrush for your company. It will mean you have to pay $191.62 per month (if billed annually).
The best marketing doesn’t feel like marketing.
Tom Fishburne
On the other hand, if you partner with an agency, you can have access to extensive softwares from their agency account. They can launch projects for your website and share them with you, so you can check out the capabilities of the tool and the scope of the data before purchasing an individual subscription for your own.
Or, if you need a graphics editor like Figma, which bills at $45 per editor/month annually, you can count on your agency to have a toolset for designers. The tool runs in the cloud, so teams can easily share up-to-date designs and collect comments.
If you hire an agency, you pay for both their expertise and the marketing software they invest in.
Out-of-the-box vision
Cross-industry innovation is the need of how the future of business evolution; many of the challenges we face might have been solved in other industries. One of the most successful examples is how the Formula 1 Pit Stop brought the idea of fast-food drive-throughs.
We at Thor Solutions work with all kinds of businesses and industries and know best practices that we can share with your company. An outside opinion can give you a whole new angle from which to look at your company and your marketing strategy.
In the time it took you to read this sentence 20m emails have been sent.
John Watton
Finding the right agency partner takes time and effort. But the more thorough your search process is, the better your chances are that you’ve made the right choice. Do the research and ask the right questions to make sure you make the right investment for your company. To get started, get in touch with us for a no obligation quote.
